January 29, 2023

The Story of the M&Ms, From the Spanish Civil War to Maya Rudolph

  • M&Ms is making Maya Rudolph its spokesperson, sidelining its talking candy mascots.
  • The “spokescandies” have been the face of the candy brand for almost three decades.
  • Here’s a history of M&Ms, from the candy’s origins in a European war.

A big change came to M&Ms on Monday: Actress and former SNL cast member Maya Rudolph

Rudolph will be “chief of fun” at M&Ms, the brand tweeted on Monday. In a separate tweet earlier in the day, the brand said she would become its spokesperson, with the spokescandies going on “an indefinite pause.” Right-wing commentators had previously criticized a change in shoe style that M&Ms made to one of the anthropomorphic candies last year. 

M&Ms is among the oldest candy brands in the US, and its talking candies are relatively recent additions. Here’s a brief history of the round, colorful candies.

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