December 10, 2023

Prada’s Fall 2023 Collection Featured in Bergdorf Goodman Windows – WWD

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Prada is making a splash at Bergdorf Goodman this fall.

Starting Wednesday and through Oct. 3, Prada will present an exclusive installation in Bergdorf Goodman’s Fifth Avenue windows encompassing five women’s and four men’s windows, dedicated to a special selection of ready-to-wear and accessories from the brand’s fall women’s and men’s collections.

The project is inspired by Prada’s latest advertising campaign titled “In Conversation With a Flower,” showcasing the collections in an ethereal and stylish atmosphere set against an illuminated white backdrop. Special mannequins are positioned to appear in dialogue with oversized flowers, while bags and accessories are displayed on slender display units evoking plant stems.

A view of one of the the Prada windows at Bergdorf Goodman.

Courtesy of Prada.

In the campaign, which was released in July, actors such as Benedict Cumberbatch, Hunter Schafer, Kodi Smith-McPhee, Letitia Wright and Li Xian are captured in imagery by Willy Vanderperre, conversing with the flowers.

Prada windows at Bergdorf Goodman

One of the Prada windows at Bergdorf Goodman.

courtesy of Prada

The special selection in Bergdorf’s windows features ultra-light cashmere wool knitwear, tailored jackets borrowed from the men’s wardrobe, embroidered floral skirts and suits inspired by military uniforms, in colors that range from pale shades and the warmer tones of cork beige and iron gray to pure black and white, along with vibrant prints.

A Prada men's wear look in the Bergdorf Goodman windows.

A Prada menswear look in the Bergdorf Goodman windows.

courtesy of Prada.

A range of spazzolato leather pumps and slingbacks sit alongside sophisticated new interpretations of loafers made of patent and brushed leather. The bags and accessories also feature such materials such as the signature Prada Arqué, Re-Nylon and brushed leather shoppers and handbags.

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