Db Is Checking In on Chaotic Airport Moments for Summer Campaign
As summer gets into full swing, award-winning luggage brand Db premieres a new campaign that centers on the place that marks the start and end of every vacation: the airport. In the visuals, the brand captures the different personalities that typically cross paths there. From the frantic repacker at security to the “final call for” sprinter heading to their gate, the coming together of these people illustrates how the arena becomes a great leveler for every type of holidaymaker, eager to make their ascent into the skies. However, one thing that doesn’t appear to be subject to the chaos is the brand’s lineup of luggage, carried by a cast of its brand ambassadors including Juliette Lacome, Beatrice Domond, and Olav Stubberud. Through the supporting campaign films, Db shares a closer look at how its luggage gives users the power to travel with ease, avoiding a series of baggage-related troubles. Naturally, the brand’s signature Ramverk Pro, lands at the forefront of the films. Spotlighting its standout features – including the Japanese Hinomoto 360° wheels, telescopic trolley handle, and lightweight Polycarbonate shell – the suitcase can be seen gliding through the madness of the crowds.Db’s largest bundle, the Snow Hook-up System, also makes an appearance in the airport-set campaign. Composed of the Snow Roller Bag, Snow Pro Backpack, and Hugger Roller Bag, the three-part set tailored to skiing holidays is built with a carefully considered ergonomic design where each bag can be stacked when in use or compressed and stored away. No matter how much, or little, users hope to take on their travels, the brand proves that its innovative array of luggage can encase each item with a seamless yet refined fit that can be transported without hassle. Take a closer look at the products featured in the campaign via the galleries above. To shop Db’s luggage and travel bags, head to its website now. Read more at Hypebeast
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