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Lyft Sees Bookings, Ad Business Jumping Over the Next Few Years

Loren Elliott / Bloomberg via Getty Images

Key TakeawaysLyft used its first investor day Thursday to predict its annual gross bookings will increase 15% per year through 2027.The ridesharing firm also gave guidance on future adjusted EBITDA margin and free cash flow conversion.Lyft also expects a big jump in how much it takes in for advertising on its app, in-car tablets, and top-of-car screens.
Lyft (LYFT) shares gained Thursday as the ridesharing company gave an optimistic long-term outlook at its first investor day.The company said it expects gross bookings to increase 15% each year through 2027. It sees adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin, as a percentage of gross bookings, of about 4% in 2027, and free cash flow conversion, as a percentage of adjusted EBITDA, of more than 90% each year between 2025 and 2027.Lyft Expects 'Healthy Top-Line Growth and Margin Expansion'CFO Erin Brewer explained that these financial targets “reflect our expectations of healthy top-line growth and margin expansion as we deliver on our strategic priorities.”Lyft did not change its current-quarter or full-year guidance. In an interview with Reuters prior to the event, Zach Greenberger, executive vice president of Lyft's Partnership Ecosystem, added that the company anticipates $400 million in gross bookings from advertising in 2027. That would be eight times more than what the business is forecast to bring in for 2024. The company puts ads on its app, in-car tablets, and top-of-car screens.Shares of Lyft were up 2.3% to $15.89 as of 12:04 p.m. ET Thursday. Read the original article on Investopedia.

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