Responsible for Record-Breaking $1.2M Sale, Coach Prime Wears Marketing Hat to Flex Special Edition Products During Conversation
Deion Sanders, known for his marketing savvy, has been turning heads since arriving at the Boulder. Even a casual Memorial Day cookout became a subtle marketing opportunity for the head coach.
Deion “casually flexed” his new $99 smartwatch, part of a partnership with Boost Mobile. With a playful grin, he’d say, “Here, check the watch… see time is?” before adding, “My bad, just wanted to see the time.” The marketing genius pulled out his previously launched product, the Moto Razr: “Hold on, somebody’s calling.” He showed off the watch’s hi-tech features, saying, “My bad, someone called my phone… but they called my watch first!”
This isn’t Deion’s first rodeo. Last year, his collaboration with Blenders Eyewear on a custom sunglasses line for the Colorado coach resulted in a record-breaking $1.2 million sale. Coach Prime sure knows how to wear his marketing hat.
The post Responsible for Record-Breaking $1.2M Sale, Coach Prime Wears Marketing Hat to Flex Special Edition Products During Conversation appeared first on EssentiallySports.
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