Spotify Expands Music Videos Beta to 85 Additional Countries Amid Broader Visual Media Buildout
Spotify has added music videos in beta to 85 more countries. Photo Credit: Spotify
Another day, another video buildout for Spotify, which has officially made music videos available in beta to paid users across 85 more markets.
A rep for the music- and video-streaming platform reached out this morning with word of the feature’s enhanced availability, and Spotify elaborated on the news in a brief announcement message. Previously, the service in March brought its full-length music videos beta to about a dozen nations, among them the U.K., Sweden, the Philippines, and Kenya.
Now, users in another 85 countries can also activate a “Switch to video” option to watch certain tracks’ music videos, Spotify spelled out in the release as well as an introductory clip.
Additionally, the service has made a couple music video improvements for all the appropriate markets’ paid users, who will see “video indicators on tracks” and have bolstered search options for songs supporting the feature.
As things stand, paid listeners in the just-added nations can access “a limited catalog of music videos,” though said catalog “will continue rolling out over the next few weeks,” per Spotify. Longer term, the audio giant hopes “to expand the catalog of music videos, share new places for you to watch them, and take the feature to more users and markets.”
Closer to the present, however, Spotify’s embrace of music videos is one component of a broader pivot into the overarching video world.
That pivot currently encompasses artist-uploaded promotional clips (with a more UGC-focused short-form buildout possibly forthcoming), north of 2.5 million video-podcast episodes, Canvas, video learning, and, under a little-discussed Cineverse pact finalized over the summer, full TV episodes and comedy specials.
Meanwhile, June saw Spotify integrate video content from creators on podcast and educational-media platform Nebula; the likes of CinemaWins and Charles Cornell have uploaded under the partnership.
Most recently, reports last month indicated that Spotify was offering big-name video creators seven-figure deals to begin uploading their content. At least as described by the involved sources, these deals would be non-exclusive, only requiring individuals to put out their works via Spotify alongside different platforms.
In other words, Spotify’s video frenzy isn’t limited to the music side and will be worth closely monitoring into the new year. Without diving too far into the related stateside controversy (and litigation), the service is also doubling down on audiobooks, which recently released in multiple European countries.
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