Burger King is coming for Starbucks with its new menu items in huge change to lineup
BURGER King is giving Starbucks a run for its money, rolling out a slew of new items in a major menu shakeup this summer.
As the fast food giant focuses more energy in the beverage market and expands its offerings beyond traditional food items, diners can get a taste of six sweet new sips.
GettyBurger King is shaking up its menu, giving Starbucks a run for its money[/caption]
Burger KingBurger King is launching six new drinks this summer[/caption]
Burger King fans nationwide can now get their hands on four new Iced Coffee Cold Foam beverages, including Vanilla, Mocha, Black, and Plain, with the latter variety only available at select locations.
The iconic fast food chain has also debuted two Real Juice Lemonades, including Strawberry Lemonade and Mango Peach Lemonade – both crafted with real fruit juice, as the name implies.
Prices for the new drinks are set at a suggested $2.49 for a small, $2.89 for medium, and $3.19 for large, a Burger King representative shared with The U.S. Sun, although actual prices may vary by location.
Diners can expect the Real Juice Lemonades to hover around $2.99.
Burger King’s move to launch six new beverages highlights the chain’s goal of luring in more diners throughout the day, especially during non-meal hours.
It also underscores the food giant’s efforts to respond more directly to shifting customer preferences and expand its drink menu at a time when the fast food industry is seeing a spike in competition over beverage offerings.
The new drinks come as part of Burger King’s broader seasonal menu revamp which included the launch of the BBQ Brisket Whopper, available for a limited time at participating US locations.
The sandwich, a product of the chain’s Whopper by You campaign, is made with brisket, crispy onions, American cheese, BBQ sauce, lettuce, tomato, mayo, and a quarter-pound patty.
It is also available as a Whopper Jr. for a limited time.
Burger King’s beloved Jalapeño Cheddar Bites have also returned to the menu temporarily.
BOTTOMS UP
Trends indicate that Americans are craving more and more cold, customizable drinks, purchasing 4.4 beverages per week on average from foodservice establishments, per Technomic’s Away-from-Home Beverage 2024 report.
This is up from 3.7 drinks per week in 2022.
A good portion of those drink purchases are at quick-service restaurants, according to the report, with cold drinks alone seeing an 8.3% sales increase from 2022 to 2023.
Younger Americans, particularly Gen Z – those born in the mid-1990s and early 2010s – are significantly impacting and driving new trends in the beverage industry.
Burger King's new sips
The Iced Coffee Cold Foam beverages are made with brewed iced coffee and other add-ins:
Vanilla Cold Foam: cream and vanilla-flavored syrup
Mocha Cold Foam: cream and mocha syrup
Plain Cold Foam: cream
Black Cold Foam: without cream or flavoring, topped with cold foam
The Real Juice Lemonades are made with real fruit juice blends:
Strawberry Lemonade: lemonade mixed with strawberry puree
Mango Peach Lemonade: lemonade mixed with peach and mango puree
Source: Economic Times
As they look for flavorful drinks such as iced coffees, lemonades, and bubble teas, restaurants are taking notice and launching new beverages.
McDonald’s for example, is debuting five brand-new, premium drinks at 500 locations, including the Strawberry Watermelon Refresher and the Popping Tropic Refresher.
Beverages have become a powerful growth tool for fast food chains in recent years as consumers become more cautious with their discretionary spending on eating out.
“Over the last two years, as inflationary pressures have weighed heavily on consumers, many have favored staying at home and cooking over dining out, and the result has been declining revenues and profits for many fast food chains,” Alex Beene, financial literacy instructor for the University of Tennessee told Newsweek.
“Burger King is the latest to offer new menu options in the form of coffee cold foams and lemonades in the hopes of luring back customers.”
The chain’s new beverage lineup offers substantial profit potential.
While average restaurant margins stand at roughly 3% to 5%, Burger King’s new offerings can yield margins as high as 90%, per restaurant service provider Toast.
Burger King recently brought back a candy-inspired frozen drink a year after it was discontinued – and it comes with a “cloud.”
Meanwhile, Dunkin’ fanatics have dropped two “speculated” menus that are set to hit locations on August 20 – including a new “Cereal and Milk Latte.”
GettyBurger King’s move to roll out six new drinks rivals chains like Starbucks and Dunkin’[/caption]
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