NIL agency ESM facilitates $4.3 million in deals for Georgia football
Everett Sports Marketing (ESM) has facilitated $4.3 million in cash endorsement deals for Georgia football players in 2024 alone, the NIL agency told On3.
The marketing firm represents the day-to-day dealings of Georgia quarterback Carson Beck, cornerback Malaki Starks and tight end Oscar Delp. ESM has also executed deals for 12 Georgia football players this calendar year. The firm represents former Georgia star tight end Brock Bowers.
ESM wouldn’t indicate how much of the $4.3 million in NIL deals was generated by Beck.
The group of 15 Georgia players has landed $4.3 million in endorsement deals. The majority of the dollars have landed with Beck, Starks and Delp. The team at ESM that works with the UGA clients includes partner Dan Everett, Alexi Hecht and Carolina Salgado. The $4.3 million figure factors in deals that have yet to be announced.
Viewed as a Heisman Trophy frontrunner entering the season, Beck has publicly signed notable agreements with EA Sports College Football, Airstar Charter and Beats by Dre. He drew attention this summer for purchasing a $300,000 Lamborghini Urus Performante. The quarterback touts a $1.4 million On3 NIL Valuation with nearly 120,000 social media followers.
Beck finished 2023 throwing for 3,738 yards with 22 touchdowns and six interceptions. The Bulldogs finished 12-1 in 2023, their lone loss coming to Alabama in the SEC Championship Game. Beck used his recent endorsement deal with Georgia Power to give dollars back to his offensive line.
via ESM
Starks has also found NIL success, inking deals with Rhoback, Beats by Dre, EA Sports College Football and Associated Credit Union. The former five-star recruit and preseason All-SEC selection has five career interceptions in two seasons. He enters the fall with a $437,000 On3 NIL Valuation.
A former top-100 prospect, Delp enters his third season with the Bulldogs. He’s worked with Georgia’s Own Credit Union. The tight end has 56,000 social media followers and a $297,000 On3 NIL Valuation.
Georgia opens the season on Saturday against Clemson in Atlanta at Mercedes-Benz Stadium.
The post NIL agency ESM facilitates $4.3 million in deals for Georgia football appeared first on On3.
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