Embracer's Lars Wingefors on the "brutal truth" of the AAA market
Embracer Group's latest financials showed the stark contract between two of the firm's biggest releases from its past fiscal year.On the one hand, Deep Silver's Dead Island 2 was the biggest seller, with three million sales and seven million players since its launch in April 2023. On the other, THQ Nordic's Alone in the Dark "performed below management expectations" after it debuted in March."It's a tricky market if you don't really have something standing out, catching the eye of the consumer," Embracer CEO Lars Wingefors tells GamesIndustry.biz. Read more
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