‘Who leaves Target with less than 10 items?’ rages shopper who says she ‘hates’ new restriction on self-checkout
TARGET shoppers are voicing their anger over the store’s self-checkout limits.
Many Target locations have been enforcing restrictions on self-checkout kiosks, and shoppers are not happy.
GettyTarget is facing major backlash over its new self-checkout restrictions[/caption]
GettyThe retailer is now restricting customers to 10 items or less when using self-checkout machines[/caption]
Target is known on social media as a place where shoppers go in for one item and leave with several other unplanned purchases.
However, a new restriction that asks shoppers to have 10 items or less when using self-checkout has thrown a wrench in the customer experience.
One Target shopper took to Facebook to voice her hatred for the new policy.
“Man I really hate that the Target self-checkout is now for only 10 items or less,” the furious shopper wrote.
“Who leaves Target with less than 10 items?!”
Every shopper agreed in the post that the self-checkout limits were absurd, and, jokingly added it’s nearly impossible to only leave Target with one item.
“Not possible, I don’t think I can leave without spending at least $200,” another customer wrote.
One commenter asked what happens when you go over 10 items.
“The lady yells at you and tells you to go to a different register,” one customer replied.
Commenters questioned whether Target will be opening up more registers now that there are higher restrictions on self-checkout machines.
And these aren’t the only people wondering when this problem will be solved.
The lack of open registers, and now increased restrictions on self-checkout machines, have Target customers across the country complaining on social media about having to wait in long lines.
“A five minute trip has now turned into 25 because there are only two lanes open and the lines are in the women’s section,” one Target customer posted on X.
In response to the complaint, Target replied, “We’re prioritizing full-service check lanes to support our guests during the entire day and intend to open Express Self-Checkout to support busier times.”
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed up checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at various locations were made available only for Walmart+ members.
Other customers reported that self-checkout was closed during specific hours, and more cashiers were offered instead.
While shoppers feared that shoplifting fueled the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would stop the fiercely contested receipt checks.
However, that test run has been phased out.
At Target, items are being limited at self-checkout.
Last fall, the brand surveyed new express self-checkout lanes across 200 stores with 10 items or less for more convenience.
As of March 2024, this policy has been expanded across 2,000 stores in the US.
Greater self-checkout restrictions coming as a result of increased focus on preventing theft.
In the first several months of 2023, theft at Target increased by almost 120%, Online Dasher reported.
Retail theft is anticipated to grow by over 32% within the next three years.
By 2025, theft is anticipated to cost stores over $115 billion.
To help save its business from further losses, Target has gone to extreme measures.
Customers entering a Target store may now find smaller items such as toothpaste and razors locked up, limited self-checkout machines, and, in some locations, an age restriction.
Target isn’t the only major retailer imposing such stringent restrictions.
Walmart now commonly checks receipts of customers who use self-checkout machines and plans to remove self-checkout machines altogether in certain locations.
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