Disney Wraps Upfront With Sports Advertising Near $4B, Overall Volume Flat
Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its streaming commitments amid the acceleration of ad-supported inventory available globally across the marketplace, streaming volume was up and accounted for more than 40% of total upfront volume, consistent […]
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