Colorado Senate approves creating ‘Buy Colorado Day’ as new official state holiday
Legislators, entrepreneurs and business owners celebrated the first step of creating a new state holiday in a fittingly Coloradan way, proclaiming “Buy Colorado Day” at 3:03 p.m. on March 3, a nod to the state’s first area code, 303.The holiday is intended to celebrate Colorado-based companies and seeks to help strengthen the state’s economy. The holiday also would kick off “Buy Colorado Week,” which would run until March 10.The holiday was launched as Senate Joint Resolution 8, which passed that chamber of government unanimously Monday, March 3, with a vote of 34-0. It still needs to pass the state House.“This is not just a local holiday; this is a global movement. Starting today, every March 3, will be an official celebration of Colorado commerce … from Brooklyn to Berlin,” said Ricardo Baca, who spearheaded the efforts to create Buy Colorado Day and also founded PR agency Grasslands, the Underground Music Showcase and fine art biennial Biome.According to a press release from the marketing team in charge of getting the word out on the holiday, Colorado is home to 13,000 restaurants and taverns, 500 craft breweries and distilleries, nine Fortune 500 companies and “countless” artisans and other retailers.“Buy Colorado Day isn’t just about shopping—it’s about investing in the trendsetting businesses that make our state such a brilliant place to live and work,” Baca said. “By making intentional choices to support Colorado businesses, we’re keeping money in our communities, creating jobs and ensuring that Colorado brands continue to thrive—both here at home and on a global scale.”Rodrigo Braun, brand experience director at Stranahan’s parent company Proximo Spirits, said that as a local brand, the holiday allows businesses to connect with one another in addition to patrons.“As a brand born right here in the heart of Colorado, we’ve experienced the magic of local love firsthand,” Braun said. “It’s what fuels our growth and keeps us grounded. That’s why Buy Colorado Day is a chance to not just celebrate but supercharge the connections that make our community thrive.”The post Colorado Senate approves creating ‘Buy Colorado Day’ as new official state holiday appeared first on Colorado Community Media.
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