Mercedes-Benz Taps Bradley Cooper to Promote the Electric G-Class
Mercedes-Benz has unveiled a new global campaign starring Hollywood actor and director Bradley Cooper, promoting the electric G-Class, the G 580 with EQ Technology. Titled "The Rise of Electric," the campaign spotlights the brand's first fully electric version of its iconic off-roader.The centerpiece of the campaign is a short film featuring Cooper, a longtime G-Class enthusiast. Conceptually, the film aims to capture the essence of the G-Class through a dramatic action sequence, highlighting the vehicle's versatility in both off-road and urban settings. The campaign underscores the G-Class's ability to empower drivers to conquer any terrain and pursue their own path."For me, it’s always been more than a car: it’s been a companion on every adventure," Cooper said at the premiere in Los Angeles, marking the vehicle’s global debut earlier this year.The electric G 580 combines Mercedes-Benz's tradition with innovative technology, boasting four individually controlled electric motors. The campaign's soundtrack is a reimagined version of the classic hit "Ain’t No Mountain High Enough," further emphasizing the vehicle's indomitable spirit.Check out the video for yourself below. Click here to view full gallery at Hypebeast
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