TikTok Keeps Enlisting Billie Eilish to Debut New Features — This Time for Flip Story
Photo Credit: TikTok
TikTok taps Billie Eilish again to debut a new feature, this time for Flip Story, a photo feature where users can tap to ‘flip’ from one to the other.
Since TikTok resolved its licensing dispute with Universal Music Group, the social video platform has continually tapped UMG artist Billie Eilish to debut new features. She was the first to show off TikTok’s ‘Fan Spotlight’ feature back in May, and now she’s leading a new feature called ‘Flip Story.’
‘Flip Story’ is a photo feature where users can post a picture that their viewers can then tap to ‘flip’ to reveal a second photo. TikTok shows off the functionality for ‘how it started / how it’s going’ memes — and in Billie’s case, before and after pics from the preparations going into her “Hit Me Hard and Soft” tour.
To upload a Flip Story, tap the + button to open the Create page and toggle over to Story, or optionally, select the + button from your Profile photo. You’ll have the option to upload images to a Flip Story or snap new content to add to the Story. Flip Stories only support two images.
To view a Flip Story, press the ‘Hold to Flip’ button on the first side of a Flip Story to reveal the hidden content on the second side. Creators can also see a separate list of viewers for those who unveiled the second side of the Flip Story. Notably, all content shared in Flip Stories will be moderated through the same process as all Stories uploaded to TikTok.
Billie Eilish teamed up with TikTok back in May to launch the platform’s Fan Spotlight feature, which allows artists to showcase fan videos at the top of their music tab for up to a week.
And there’s more goodies for Eilish fans, with unlockable tour-themed profile frames and other content from completing tasks in TikTok’s in-app Billie Eilish experience. Each week throughout the North American leg of her Hit Me Hard and Soft Tour, fans can complete tasks to unlock these rewards and other exclusive content from Eilish.
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