Shoppers have hailed these bird ornaments as Target’s hottest must-have Pride items
Among Target’s reduced Pride merchandise this year are two bird ornaments that have become hot collector’s items because of their resemblance to gay film icons.
The two birds are listed on the retailer’s website as Movie Star Featherly Bird Friend and Beach Poolside Featherly Bird Friend. The website says the movie star bird was styled after actress Tipi Hedren’s outfit in Alfred Hitchcock’s 1963 horror film The Birds, and social media commenters have said that the beach poolside bird roughly resembles an outfit worn by gay actor Nathan Lane in the 1996 gay comedy The Birdcage. Each sells for $5 and, according to commenters, they’re regularly selling out at local Target stores.
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“This morning, I woke up to a [direct message that] the sold-out Target pride bird was back in stock, and so I made it my life’s mission today to go find this bird,” Instagram user Connor Clary said in a June 4 video. “I bought it as a pickup order because I was like, I am not trying to brawl it out with some suburban moms over the last bird in the Target Pride section. I had no idea these were so popular. It’s like, cutthroat out here, but I got the bird. It’s literally even cuter in person.”
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Clary said that he has no idea bird what the bird has to do with Pride and that it came with a small metallic car whose wheels don’t move, something he jokingly said was “homophobic.”
“She also doesn’t really fit that well in the car. Like, don’t tell her this, but she’s a little bit too big,” Clary added. “Whatever, she’s serving. I’m obsessed with her. I’m gonna go get married to her.”
View this post on Instagram A post shared by Connor (@connor.clary)
One commenter on X, @MatthewKBegbie, wrote, “Please god someone find me the Target Pride birds based off Melanie Daniels from The Birds and Albert from The Birdcage. I will do anything for these gay birds!”
Please god someone find me the Target Pride birds based off Melanie Daniels from The Birds and Albert from The Birdcage.I will do anything for these gay birds! pic.twitter.com/yS3vRFxxFh— mkb (@MatthewKBegbie) June 3, 2024
Another user, @Tom_Smyth_, posted a picture of both bird ornaments side-by-side and wrote, “They’re having a diva off.”
they’re having a diva off pic.twitter.com/UK4l0R0yNg— Tom Smyth (@Tom_Smyth_) May 28, 2024
Yet another X commenter, @islandkappa, wrote, “kinda homophobic that my roommate doesn’t want to drive 90 minutes with me to go to the only Target that has this stupid bird in stock.”
kinda homophobic that my roommate doesn’t want to drive 90 minutes with me to go to the only Target that has this stupid bird in stock pic.twitter.com/a5bmtXbKqI— queer duck (@islandkappa) June 1, 2024
X commenter @amykdonovan wrote, “not to be dramatic but the Tippi Hedren target bird is already sold out and I see no reason to go on living.”
not to be dramatic but the Tippi Hedren target bird is already sold out and I see no reason to go on living pic.twitter.com/bCNoVzkcXL— mx. brightside (@amykdonovan) May 29, 2024
This isn’t the first time that Target shoppers have become obsessed with its Pride-themed merchandise. In recent years, the retailer sold an LGBTQ+-themed holiday nutcracker that also sold out, making it a hard-to-find favorite.
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