SEGA STORE TOKYO’s Grand Opening in Shibuya PARCO
On July 18, 2025, SEGA opened their first flagship store, SEGA STORE TOKYO, on the 6th floor of the Shibuya PARCO building in Shibuya. The 6th floor, called CYBERSPACE SHIBUYA, is home to many video game and popular sub-culture stores, and the addition of SEGA STORE TOKYO makes it an even more must-visit place while you’re in Japan. Tokyo Otaku Mode was invited to the store’s opening ceremony to take an exclusive look at the merchandise featuring characters from Sonic the Hedgehog, Like a Dragon, Persona, HATSUNE MIKU: COLORFUL STAGE!, Puyo Puyo, and Love and Berry.※Merchandise in the store may rotate, and any items shown in this article may be out of stock at the time of publishing.Message to Overseas Fans from Mr. Shuji Utsumi“To SEGA fans, this is one more reason to visit Tokyo. We hope you’ll check out the unique, exclusive items alongside our regular merchandise at SEGA STORE TOKYO when you visit.”-Mr. Shuji Utsumi President and COO, Representative Director of SEGA CORPORATIONMerchandise Made for the Fans Sonic the HedgehogOf course, you won’t need to look far to see SEGA’s lovable and speedy mascot, Sonic the Hedgehog. Sonic has been leading the way for SEGA since the early 90s, and has impacted multiple generations of fans through various media! Let’s check out a few of the Sonic items that were first released at SEGA STORE TOKYO.SEGA has teamed up with artist, graphic designer Mr. Kosuke Kawamura for a unique SEGA STORE exclusive item of SEGA’s mascot, Sonic the Hedgehog. Mr. Kawamura is known for his signature collage artwork, and he’s created three designs for this Sonic the Hedgehog x Kosuke Kawamura SEGA STORE Exclusive Toy.MEDICOM TOY is also helping commemorate the opening of SEGA STORE TOKYO with a special Sonic version of their BE@RBRICK series. BE@RBRICKs are typically limited, one-run collectable products, so don’t miss out on this BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400% figure.There are plenty of Sonic the Hedgehog goods for fans to choose from, ranging from plushies to acrylic goods, and more. The Japan themed Sonic items, called "WaSonic" (和ソニック), were particularly appealing. They are a perfect souvenir for Sonic fans seeking to commemorate their visit to Japan.SEGA also launched their new, adorable line of plushies called SEGA Cooro™ on the same day, and they’re available to purchase at SEGA STORE TOKYO. The first franchises to be featured are the casts of Sonic the Hedgehog and Like a Dragon! Like a DragonThe Like a Dragon series has grown tremendously in popularity since its debut in the early 2000s on the PlayStation 2. The series’ appeal has always been about placing players in an authentic representation of Japan, showcasing different aspects of the culture, and allowing you to feel like you’ve lived in some of its most popular cities. Fans will appreciate the acrylic panels, exclusive t-shirts, tattoo sleeves, and other goods of the games’ memorable protagonists, Kazuma Kiryu, Kasuga Ichiban, and Goro Majima. ATLUS MerchandiseKnown for their great stories, stylish visuals, and tactical battles, Persona 3 Reload, Persona 5 Royal, Metaphor: ReFantazio, and Shin Megami Tensei V are some of the highest acclaimed role playing game series of the past decade. Fans of these games will be happy to find a wealth of character goods, gorgeous acrylic art panels, and framed illustrations featuring key artwork from the games to purchase. SEGA Brand GoodsThe SEGA Logo goods are making their debut at SEGA STORE TOKYO, and this section of the store is perfect for dedicated SEGA fans who love collecting merch of their gaming hardware like the MEGA DRIVE/SEGA Genesis or the beloved Dreamcast. Fans can celebrate the publisher’s rich history through their iconic logo, acrylic blocks of classic video game box cases, miniature game systems, and more.A Special BonusSEGA is also celebrating the grand opening by giving away free SEGA tumblers with any purchase of ¥7,000 yen or more. Each will come in a random color: white, silver, the elusive gold, or black. Gotta Go Fast to SEGA STORE TOKYOWith a massive list of characters and games under SEGA’s roster, the potential rotation of character merchandise is exciting to imagine, and it's another encouraging reason check out the store. Whether you’re a new or old fan of SEGA’s video games, movies and tv shows, or a collector of SEGA goods, it’s an exciting time to be a SEGA fan! SEGA STORE TOKYO has a welcoming, relaxing atmosphere, and it represents a place where fans can further connect with their favorite SEGA characters through quality, affordable merchandise that celebrates the franchises you love.Store Info NameSEGA STORE TOKYO Store Location6F Shibuya PARCO, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377, Japan Store Hours10:00 a.m. - 9:00 p.m. Official Websitehttps://www.sega.jp/segastore/tokyo/en/ This is a Tokyo Otaku Mode original article written by A. Morris.©SEGA.©ATLUS. ©SEGA.© SEGA/© CP/© CFM© 2025 MEDICOM TOY© TOMY
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