New roles for advertising department: Chronicle moves to a two-person team
OKLAHOMA CITY — The Christian Chronicle has a new A-team.
Connie Penick and Christi Roméo have combined talents to form the Chronicle’s new advertising team.
Penick and Roméo will work together to serve the international Christian newspaper’s 75 regular ad partners — and frequent one-time clients — across the U.S. and around the world.
“We’re really blessed at The Christian Chronicle to have people with a lot of different talents,” said Erik Tryggestad, president and CEO. “By moving to a two-person ad team, I really think it maximizes the talents that God has given us.”
Penick, who joined the Chronicle staff earlier this year, will coordinate ad sales for the monthly print edition. She is a graduate of Oklahoma Christian University and a member of the Memorial Road Church of Christ in Oklahoma City.
Issues of The Christian Chronicle with its 2024 redesign.
Roméo, who has served as advertising manager for the past 2½ years, will focus on print ad design and production as well as sales for the paper’s growing multimedia presence, including its website and weekly podcast.
Roméo asked to step into a part-time role to devote more time to her family. She is a graduate of Abilene Christian University in Texas and worships with the Edmond Church of Christ in Oklahoma.
Penick’s role also is part time, but Tryggestad said he’d love to see ad sales rise to the point where a full-time position could be supported.
Ad sales constitute about one-third of the Chronicle’s overall budget, with donations from individuals and churches making up the remaining two-thirds, Tryggestad said.
The staff of The Christian Chronicle meets in November 1989. From left are advertising manager Cynthia Fletcher, production specialist Linda Parker, managing editor Joy McMillon and staff writer R. Scott LaMascus.
The monthly print edition goes to more than 131,000 individual addresses in all 50 states. Tens of thousands of additional Christians see the Chronicle’s content or listen to it via online channels.
Penick and Roméo said they look forward to serving the Chronicle’s current — and future — advertisers across the various formats.
“We’re meeting a need for the churches and for the organizations that want people to know who they are and what they do,” Roméo said.
Penick agreed: “The Chronicle is the one place where someone within the fellowship can get the word out to the fellowship about whatever they have going on.”
The post New roles for advertising department: Chronicle moves to a two-person team appeared first on The Christian Chronicle.
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