Floundering car brand shuts down dealership forever amid wave of closures after profits dropped by 90% in one year
A STRUGGLING car brand has shut its dealership for good after its profits dropped by 90 per cent in just one year.
The news comes amid a wave of closures as the company continues to battle financial and leadership challenges.
GettyNissan has shut its dealership in Petaluma, California[/caption]
North Bay Nissan in Petaluma, California closed its doors for the last time at 3pm last Friday with a notice on the store’s website stating operations have “concluded”.
It read: “It has been a true honor serving the Petaluma and the North Bay communities and we are deeply grateful for your loyalty and support over the years.
“While this chapter is closing, exciting plans are already in motion for what’s next at our location, so stay tuned for updates.”
Customers are being redirected to the Vacaville dealership or locations in Santa Rosa and Napa.
The closure comes as the firm posted its worst financial results in 25 years – forcing it to close a string of dealerships across the world.
Nissan has been battling with falling vehicle sales in China, huge restructuring costs and US President Donald Trump’s international tariff war.
Trump’s tariffs have raised the cost of importing vehicles, causing car sales of many different brands to nosedive across the world.
Earlier this month, the car brand decided to shutter two factories in Mexico – its Civac plant in Morelos and the Cooperation Manufacturing Plant Aguascalientes (COMPAS) plant in Aguascalientes.
Both factories are set to close by 2027, putting thousands of jobs at risk.
The Civac plant has been producing cars since 1966 and was the very first international manufacturing site that Nissan owned.
It currently produces the South American version of the Frontier, the N18 Versa and the Mexico-only V-Drive.
Nissan also announced plans to close its flagship factory in the Kanagawa Prefecture, south of Tokyo.
The factory will close at the end of the 2027 fiscal year in March 2028.
Over 2,400 jobs will be lost in the closure, which Nissan says was a “tough but necessary decision”.
The Oppama plant has been a prized symbol for Nissan Motor Corp., which rolled out its Leaf electric car there in 2010, ahead of key rivals.
Chief Executive Ivan Espinosa, who took on the job in April, said the decision was extremely difficult, calling the Oppama plant an icon for Nissan.
He promised employees will be treated fairly and responsibly, with transfer offers to other locations, or other work in the area in consultation with the trade union.
Nissan has been approached for comment.
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