Popeyes launches surprise new menu item to compete with McDonald’s
By Brooke Steinberg
On June 2, Popeyes announced the launch of a new category on its menu: Chicken Wraps. The item is now available at participating locations nationwide, on the chainâs app and website, for a limited time, while supplies last.
Popeyes is introducing Chicken Wraps and a new beverage lineup to its menu.
Popeyes
It’s a wrap battle.
Fans who can’t wait for McDonald’s beloved Snack Wrap to return now have another option: Popeyes is introducing Chicken Wraps to its menu.
On Monday, June 2, the fried chicken chain announced that the new item will be available at participating restaurants nationwide for a limited time.
Meanwhile, on Tuesday, McDonald’s announced that their Snack Wraps will return to menus on July 10.
Three Popeyes chicken wraps stacked on a table.
Starting June 2, Popeyes is bringing Chicken Wraps to its menu.
Popeyes
The Popeyes press release claimed that their Chicken Wraps are “generously sized” and available in three bold variations for $3.99 each.
Popeyes’ Chicken Wraps feature a hand-breaded and battered chicken tender, lettuce, shredded cheese and crunchy pickles.
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The wrap can be topped with your choice of a Classic, Spicy or Honey Mustard spread, all wrapped into a tortilla inspired by the chain’s famous biscuits.
“With our new Chicken Wraps, we’ve taken our iconic chicken tenders and wrapped them in something completely new, bringing all that craveable crunch in a fresh, portable way,” Chef Amy Alarcon, VP of Culinary Innovation at Popeyes, said in a statement.
“We wanted to create a Chicken Wrap that was undeniably Popeyes. Infusing the flavors from our famous biscuit into our wraps was the perfect way to ensure our signature flavors shined through.”
Hand holding a Popeyes chicken wrap.
The Chicken Wraps are “generously sized” and available in three bold variations for $3.99 each.
Popeyes
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On top of the new chicken item, Popeyes is launching a new beverage lineup of Blueberry Lemonade and teas, building on the hype of the viral Pickle Lemonade the chain dropped in April. The new lineup includes Blueberry Lemonade (Chilled or Frozen), Blueberry Cane Sweet Tea and Blueberry Unsweet Tea.
Popeyes’ Chicken Wrap comes as fans are anxiously awaiting the return of the Snack Wrap at McDonald’s.
The Golden Arches had been keeping the exact wrap return date under wraps (no pun intended), before announcing their July return on Tuesday.
Meanwhile, McDonald’s launched their new McCrispy Strips in April, which McDonald’s USA President Joe Erlinger previously said would “allow us to eventually have a McCrispy Snack Wrap.
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