Shoppers rush to Morrisons’ middle aisle with Ugg slipper dupes £90 cheaper than the real deal & ‘supersave’ cabin cases
SHOPPERS are rushing to get to their nearest Morrisons store, eager to check out their impressive middle aisle.
So if you can’t get enough of Aldi’s Specialbuys and are eager to grab yourself a bargain (or two), then you’ll need to check this out.
facebookBargain hunters are racing to check out the latest buys in Morrisons’ middle aisle[/caption]
facebookNot only will shoppers find Ugg Tasman dupes, but there’s even cabin cases too[/caption]
facebookThese suitcases are just £25[/caption]
Thanks to this new ‘middle aisle’, you’ll find all things from affordable kitchen items and posh hair tools, to ‘supersave’ cabin cases and Ugg slipper dupes.
And don’t worry, you won’t need to break the bank, as with these cheap products, which you’ll find in many Morrisons stores around the country, prices start from just £1 – yes, you heard that correctly.
One savvy shopper was left overjoyed to spot the huge selection of new affordable finds, known as “when it’s gone it’s gone” (WIGIG) products, and took to social media to alert others.
Posting on Facebook, on a public group named Money Saving Mama UK, one Morrisons shopper shared snaps of the latest purse-friendly products, leaving many open-mouthed.
Not only will you find a round black mirror for just £5, but there’s even cordless straighteners for only £20 too.
As well as this, fashion fans will be pleased to spot platform embroidery fleece lined shoes, which look strikingly similar to those from much-loved brand Ugg.
At just £20 a pair, they’re much more affordable than the strikingly similar and viral Ugg Tasman pair, which will set shoppers back a spine-tingling £110.
So if you fancy saving yourself an impressive £90, you’ll need to get down to your nearest Morrisons, and fast.
As well as this, shoppers will also find medium pink hard suitcases, which are just £25.
Described as a ‘supersave’, these cases are perfect for those looking to travel in style, without breaking the bank.
Bargain hunters will also be thrilled to spot a cordless LED boombox for just £15, as well as cheap kids’ toys.
There’s an Ollie & Grace pull along frog for £5, and even an Ollie & Grace activity board for just £7.
Alongside her Facebook post, the bargain hunter later clarified: “After the last time I posted this section of Morrisons, I feel I should now mention that these items will not necessarily be in your local Morrisons.
“It’s all store and stock dependent.”
How to save at Morrisons
Buying a delivery pass can slash the cost of shopping online if you’re a Morrisons regular.
You also get priorities for Christmas delivery slots.
How much it costs depends on which you get anytime or mid-week, and if it’s for the year, six-months or monthly.
You’ll need to work out the cost compared to how much you spend on delivery without one to see if it’s worthwhile.
Morrisons does a range of wonky veg that can work out cheaper than the main range.
Check websites like Quidco and TopCashback BEFORE you place your order.
Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account.
Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
Morrisons regularly adds new products to its ‘own-brand “savers” range.
This is its value range where prices start from as little as 20p.
It includes all sorts of products including peas, spaghetti, marmalade, jaffa cakes and washing up liquid.
Swap your usual items for savers alternatives and see if you can tell the difference.
Shoppers can earn points with the More Than loyalty scheme when they spend online or in store.
How many points you earn will depend on the offers available at the time, plus you get five points for every litre of fuel at Morrisons petrol stations.
Reach 5,000 points and you get £5 off your shopping, plus there are other offers and coupons and the checkout and via the app.
Shoppers also get cheaper prices that are just for members.
Not only this, but the bargain hunter also confirmed: “And the ‘middle aisle’ is not necessarily in the middle.”
The WIGIG range
The bargain finds come just a few months after the major supermarket rolled out its own ‘middle aisle’ offers to rival Aldi and Lidl.
Morrisons said its “when it’s gone it’s gone” (WIGIG) range is available in nearly all its supermarkets.
A spokesperson for the company told The Sun that the number of WIGIG products each store sells depends on their size and space for merchandising them.
facebookThere’s even children’s toys from £5[/caption]
facebookThis boombox speaker has been slashed from £20 to £15[/caption]
The WIGIG range is available at 459 Morrisons supermarkets
Overall, Morrisons has 497 supermarkets around the country and the range has now reached store 459.
Items in the range are displayed on wooden crates covered with ‘When it’s gone it’s gone’ signage.
The offers are put out on three-week rotations with new products constantly added.
All the stores where the WIGIG offer is available
Morrisons confirmed to The Sun that the 'when it's gone it's gone' offer is available in the following stores:
Victoria
Mayo Avenue
Colindale
Gibraltar
Carlisle
Hillsborough
Hyde
Bulwell
Speke
Small Heath
Halfway
Swansea
Borehamwood
Mansfield
Blackburn
Granton
Dumbarton
Baillieston
Hamilton
Enterprise 5
Dukinfield
Rotherham
Blackpool
Shrewsbury
Warrington
Kettering
Kilmarnock
Morton Park
Hartlepool
Anniesland
Hadleigh London RD
Chingford
Ebbw Vale
Coalville
Binley
Barrow
Rubery
Leamington Spa
Aldershot
Riversway
Knottingley
Thamesmead
Killingworth
Failsworth
Tynemouth
Netherfield
Bristol
Doncaster
Paisley Anchor Mills
Johnstone
Dumfries
Lindsayfield
Aberystwyth
Diss
Doncaster Balby
Starbeck
Bristol -Hartcliffe
Bedford
Hunslet
Bilston
Kendal
Ipswich
Kirkstall
Denton
Reading
Brampton
Keighley
Barnsley
Doxford
West Denton
St Albans
Gloucester Metz Way
Llanelli
Maldon
Bromsgrove
Morecambe
Norwich
Cambourne
Cardonald
Auchinlea
Rothwell
Eastbourne
Dundee
Grays
Kings Lynn
Whitefield
Gamston
Ross On Wye
Canvey Island
Woking
Kirkcaldy
Wood Green
Wakefield
Thornton Cleveleys
Oldham
Harrow
Letchworth
St Helens
Catcliffe
Guiseley
Stoke
Pontefract
Tamworth
Cleethorpes
Derby
Erith
Crewe
Cheadle Heath
Milton Keynes L Plaza
Penrith
Hereford
Little Clacton
Glasgow – Barrack St
Sheldon
Newcastle U Lyme
Northampton
Stamford
Welling
Cardiff
Ilkeston
Wimbledon
Morley
Staveley
Bishop Auckland
Heckmondwike
Skipton
Parkgate
Walsall
Huddersfield
Rogerstone
Milton Keynes
St Helens – Boundary Road
Burton
Falkirk
Livingston
Wednesbury
Airdrie
Perth
Ellesmere Port
Harwood
Reddish
Workington
Malvern Roman Way
Peckham
Plymstock
Openshaw
Newport
Connah’s Quay
Exeter
Sittingbourne
Blaydon
Dalton Park
Saltney
Kidderminster
Coventry – Holyhead Road
Chippenham
Anlaby
Whitley Bay
Thornbury
Grantham
Kirkby In Ashfield
Darlington
Eccles
Gainsborough
Wakefield – Dewsbury Road
Bolton
Newark
Wellington
Rochdale
Lincoln
Scarborough
Barry
Jarrow
Baglan
Nelson
Wellingborough
Middlesbrough
Swadlincote
Cwmbran
Gyle
Canning Town
Paisley – Falside Road
Bredbury
Corby
Caerphilly
High Wycombe
Queensbury
Fishponds
Up Hatherley
Glastonbury
Yeovil
Hastings
Swindon
Oswestry
Wrexham
Erskine
Willenhall
Halifax
New Brighton
Wisbech
Hoddesdon
Isle Of Sheppey
Giffnock
York
Moredun
Newlands
Barnard Castle
Aldridge
Cannock
Colwyn Bay
Hadleigh Ipswich
Merrion
Widnes
Heywood
Seaburn
Stockton
Bolton Atlas
Chorley
Winsford
Belle Vale
Banbury
Boroughbridge
Hull
Retford
Rhyl
Southport- Winter Gardens
Leyland
Crowborough
Stewartfield
Hunters Tryst
Portobello Road
Glenrothes
Inverness
St Andrews
Stevenston
Stirling
Blyth
Consett
Ealing
Chapel En Le Frith
Swinton
West Kirby
Whitehaven
Meadowhead
Loughborough
Evesham
Kingswinford
Stratford Upon Avon
Caernarfon
Cromer
Lowestoft
Hatch End
Paignton
Penzance
Taunton
Tewkesbury
Warminster
Devizes
Weymouth
Crossmyloof
Partick
Chelmsford Regiment Way
Leigh
Newcastle Great Park
Middlewich
Lowestoft
Bargoed
Croydon
Worksop
Swindon Dorcan
Verwood
Wymondham
Helensburgh
Kirby
Yeadon
Witham
Cardiff
Dereham
Byker
Wetherby
King Street- Aberdeen
Arbroath
Largs
Peterhead
Cowgate
Bridlington
Chesterfield
Lichfield
Denbigh
Haverfordwest
Neath
Clacton Waterglade
Harwich
Loughton
Sutton
Newquay
Plymouth
Tiverton
Basingstoke
Portsmouth (Anchorage Park)
Bathgate
Holyhead
Portsmouth
Nailsworth
Teignmouth
Margate
Bolsover
Bishopbriggs
Eastwood
Horsforth
Ecclesfield
Redcar
Pinchbeck
Ripon- Harrogate Rd
Alloa
Ayr
Bellshill
Berwick
Greenock
Troon
Malton
Selby
Hinckley
Leicester
Northampton- Kettering Road
Castle Bromwich
Leek
Leominster
Redditch
Walsall
Cardiff Tyglas
Fakenham
Peterborough
Folkestone
Gravesend
Maidstone
Welwyn Garden City
Liskeard
Tavistock
Totnes
Horndean
Newport
Oxted
Lake
Southampton
Morpeth
Kirkham
Lutterworth
South Shields
Congleton
Droitwich
Weybridge
Stanground
Dover
Birtley
Brighton
Chelmsford
Elland
Bacup
Wells
Littlehampton
Worthing
St Ives
Porth
Glenfield
Bradwell
Chester
Canterbury
Carmarthen
Wishaw
Strood
Gloucester Abbeydale
Ferry Road
Cambuslang
Stranraer
Acomb
Melton Mowbray
Goose Street ULM
Solihull
Beccles
Felixstowe
Skegness
Acton
Palmers Green
Stratford-London
Bude
Reigate
Minehead
Brentford
Bamber Bridge
Petts Wood
Abergavenny
Mansfield
Dalkeith
Houghton Regis
Telford
Brough
Acocks
Maghull
Stirchley
Harehills
Scunthorpe
Bramley- Swinnow Rd
Alnes
Fort William
Hawick
Ormskirk
Todmorden
Belper
Burntwood
Nantwich
Stone
Bangor
Aylesbury
Leighton Buzzard
Sidcup
Bideford
Weston Super Mare
Wincanton
Yate
Bracknell
Bridport
Goole
Coventry Holbrook
Catton
Market Drayton
Newtown
Pendeford
Herne Bay
Blanford
Bognor Regis
Armthorpe
Woosehill
Castleford
Bedlington
Cowdenbeath
Downham Market
Frodsham
New Milton
Edgbaston
Watford
Shefford
Southwark
Banchory
Louth
Carterton
Ramsbottom
Rugeley
Inverurie
Kingsbridge
Alnwick
Coleshill
Caterham
Bath
Carmondean
Stamford Hill
Clifton
Camberwell
Tamworth
According to The Grocer, Morrisons chief executive Rami Baitieh said WIGIG range had the support of the entire company.
She said: “For us, WIGIG is not a gimmick. It’s a strategic lever for sales growth and customer delight.
“The offers have to be great quality… but at genuinely outstanding prices.
“We are still at the start of our WIGIG journey, but the best traders in Morrisons now see the potential, have got behind it and we are improving every day.”
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