KFC plots tasty ‘comeback’ with free buckets of chicken
By Brooke Steinberg
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Cluck, yeah!
Kentucky Fried Chicken has announced it’s “entering its comeback era” — and offering customers free buckets of chicken in a bid to get chicken lovers back to the chain restaurant.
The chain said it has made “great strides” to improve its chicken with a “renewed focus” on what consumers want most.
KFC fried chicken in buckets with dipping sauces.
The “Free Bucket On Us” promotion runs through Aug. 24.
KFC
Though its Original Recipe chicken hasn’t changed from its blend of 11 herbs and spices, KFC noted that it changed its operations to make the chicken better — crispy, hot and “unmistakably original.”
“We’re well aware of the latest fried chicken rankings and I’m fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are,” Catherine Tan-Gillespie, President of KFC US, said in a statement.
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“If people can give their ex a million second chances, I hope our fans can give us one.”
The “Free Bucket On Us” offer is available on KFC’s app and website, and customers can pick between a free eight-piece bucket of chicken or tenders with an online purchase of $15 or more.
According to the press release, the brand has one simple request for those who visit Colonel Sanders to try the improved chicken. The company asked fans to share their thoughts on the chicken, with the announcement linking back to their online contact form so fans can “help co-create this comeback.”
“By listening to our customers and addressing feedback, we’ll reclaim our rightful place in the fried chicken game we started. Come back and give us a shot—your first bucket’s on us,” Tan-Gillespie said.
The promotion runs through Aug. 24.
KFC also added Kentucky Fried Pickles to its menu, which come with Comeback Sauce or ranch and will be on the menu alongside the returning $7 Fill Ups meal, while supplies last.
Colonel Sanders isn’t playing around, either. The brand shifted the Colonel’s expression on signage and billboards as part of its comeback plan, moving away from his typical cheerful face to a serious demeanor.
“The Colonel would not be happy about our market share, and we’re serious about reminding America exactly who we are: the game changer with a relentless pursuit of the best fried chicken. We won’t smile until our customers do,” Tan-Gillespie said.
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