“I Am This Old”: 80 Pics And Memes Folks Born After The ’90s May Not Understand
We here at Bored Panda love different nostalgic eras. And we cover a wide variety of decades: the '70s, the '80s, the '90s, and even the 2000s. It's nice to delve into the past sometimes, and not always for nostalgia reasons. The past is what forms us; after all, we exist in the context of all that came before us, right?
Today we're featuring the Facebook page "The 90's Guyz," a popular account that serves its fans nostalgic memories daily. Do you miss the candy-colored Mac computers and writing with a sharpie on a CD? Then this list is probably for you!
We also got in touch with Donna Moritz, visual content strategist and founder of Socially Sorted and Canva verified expert. We chatted with Donna about the power of nostalgia in creating visual content, some cool '90s commercials, and how even Boomers can love the '90s.
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Donna Moritz: Instagram | X | YouTube#1Image credits: the90sguyz#2Image credits: the90sguyz#3Image credits: the90sguyz"Nostalgia is a hugely powerful marketing tool when it comes to consumer behavior," visual content strategist Donna Moritz tells us. "As a proud Gen-Xer, I can't begin to explain the number of times I have related to a product, brand, service or ad based on nostalgic memories or past experiences.""And as a marketer and visual content strategist, I see time and time again how impactful nostalgia can be." Donna names several reasons why it is so. First, nostalgic marketing creates an emotional connection. "Any product or service that evokes nostalgic memories will connect to emotions of joy, comfort and even security, and this can enhance brand loyalty as we associate a brand or product with a feeling or memory from our past," Donna says. "Particularly if that memory was part of our childhood or marks a significant event."#4Image credits: the90sguyz#5Image credits: the90sguyz#6Image credits: the90sguyzSecondly, we might be more likely to perceive a product as more valuable if it evokes a nostalgic response. "Especially if it reminds us of happier times and any memories of emotional satisfaction," Donna adds.She explains that the third reason why nostalgia marketing is so efficient is that we might see it as less risky. "Nostalgia can guide our decision making as we perceive less 'risk' in the familiarity of something we have experienced before," she says. "Tying nostalgic themes through your product and services can help your customers to be more comfortable choosing to buy."#7Image credits: the90sguyz#8Image credits: the90sguyz#9Image credits: the90sguyz"Content creation lends itself so well to marketing with nostalgia, as we can reference trends, pop culture and entire generational themes in our content," Donna points out. She gives the trends of Y2K, kids biking around and having adventures in TV shows and movies, and even remakes of Gen Xers' favorite shows as examples."It does wonders for user engagement as who doesn't want to talk about their favorite childhood cartoon, toy, movie or music obsession? As such, nostalgia is a powerful storytelling tool, making our content more memorable when we make it more relatable."#10Image credits: the90sguyz#11Image credits: the90sguyz#12Image credits: the90sguyzHowever, nostalgia can also tap into more personal and individual memories. "Nostalgia lends itself to personalization in marketing when targeting certain demographics – by understanding the age, interests and types of content that will evoke strong feelings of nostalgia," Donna explains.#13Image credits: the90sguyz#14Image credits: the90sguyz#15Image credits: the90sguyzWe asked Donna which nostalgia marketing campaigns she liked the best in the past year. "One that gave me goosebumps was Canva's Holiday Story Ad," Donna shares. "It gives such a 'Toy Story-esque' nostalgic feeling from the movies of the '90s. And by the end of the ad, you're literally rooting for the character in the story to have the happy ending that ultimately comes."#16Image credits: the90sguyz#17Image credits: the90sguyz#18Image credits: the90sguyz"It's all of your childhood and the joy of characters and books and creativity rolled into 1.42 minutes," she goes on about the Canva Holiday Story Ad. "Created to showcase the element library in Canva and what you can create with it, the ad itself is packed with nostalgia and hits all the feels in the right place. And as a Canva Creator of templates for the Canva library, it was nostalgia on steroids for this designer!"#19Image credits: the90sguyz#20Image credits: the90sguyz#21Image credits: the90sguyzDonna also mentions this gaming ad from Nintendo as a memorable '90s nostalgia campaign. "[It ]evokes memories of siblings and childhood and playing Nintendo in the '80s and '90s. And what's more '90s than a Wayne's World Uber Eats ad? Personally, as a teen video store employee, I loved the '90s nostalgia of Airbnb's chance to stay at the last remaining Blockbuster video store. Experiential marketing [and] nostalgia is a perfect duo."#22Image credits: the90sguyz#23Image credits: the90sguyz#24Image credits: the90sguyzDonna says that nostalgia marketing doesn't discriminate. People of all ages may enjoy these kinds of ads, even if they weren't born in that particular decade. "While Gen Xers and Millennials are particularly attracted to '90s nostalgia, it's not an exclusive club," she says.#25Image credits: the90sguyz#26Image credits: the90sguyz#27Image credits: the90sguyz"The '90s appeal to everyone from Baby Boomers to Gen Z," Donna points out. "We have access to so much content now that TV re-runs, movie remakes and social media bring access to all the best of the '90s – no matter your age or demographic." Donna says that people can pretty easily recreate the aesthetics of the '90s. #28Image credits: the90sguyz#29Image credits: the90sguyz#30Image credits: the90sguyz"Revivals of generational hits like Friends or Y2K colors and design can be started with a simple TikTok trend or streaming show. And yet another boy band goes on tour and their music is hitting the charts. I'm sure we will see a whole lot more of it in years to come, as different eras come back into our current pop culture. Rad!", Donna concludes like a true Gen Xer.#31Image credits: the90sguyz#32Image credits: the90sguyz#33Image credits: the90sguyz#34Image credits: the90sguyz#35Image credits: the90sguyz#36Image credits: the90sguyz#37Image credits: the90sguyz#38Image credits: the90sguyz#39Image credits: the90sguyz#40Image credits: the90sguyz#41Image credits: the90sguyz#42Image credits: the90sguyz#43Image credits: the90sguyz#44Image credits: the90sguyz#45Image credits: the90sguyz#46Image credits: the90sguyz#47Image credits: the90sguyz#48Image credits: the90sguyz#49Image credits: the90sguyz#50Image credits: the90sguyz#51Image credits: the90sguyz#52Image credits: the90sguyz#53Image credits: the90sguyz#54Image credits: the90sguyz#55Image credits: the90sguyz#56Image credits: the90sguyz#57Image credits: the90sguyz#58Image credits: the90sguyz#59Image credits: the90sguyz#60Image credits: the90sguyz#61Image credits: the90sguyz#62Image credits: the90sguyz#63Image credits: the90sguyz#64Image credits: the90sguyz#65Image credits: the90sguyz#66Image credits: the90sguyz#67Image credits: the90sguyz#68Image credits: the90sguyz#69Image credits: the90sguyz#70Image credits: the90sguyz#71Image credits: the90sguyz#72Image credits: the90sguyz#73Image credits: the90sguyz#74Image credits: the90sguyz#75Image credits: the90sguyz#76Image credits: the90sguyz#77Image credits: the90sguyz#78Image credits: the90sguyz#79Image credits: the90sguyz#80Image credits: the90sguyz
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