22 Pride Clothing Collections That Actually Benefit LGBTQ+ Folks
Pride Month has just begun, and already, people are wondering about companies’ true commitments to LGBTQ+ communities. Some retailers are cutting back on Pride merch, and as always, some big-name brands will slap a whimsical rainbow on a T-shirt and pocket the profits.Thankfully, many fashion brands have debuted Pride 2024 collections with intention, often giving back to LGBTQ+ communities in real, tangible ways. The 22 brands below — UGG, Kate Spade, Disney, and Levi’s, among others — are marrying their collections with action, education, or monetary pledges.And there’s no shortage of style here. Choose from on-theme platform sandals, cheeky totes, timepieces encrusted in rainbow gems, or festive size-inclusive lingerie. Rainbow capitalism? Never heard of her.Abercrombie & FitchPride Crochet-Style Wide Leg PantAbercrombie & FitchSee on Abercrombie & Fitch Pop-culture references punctuate Abercrombie & Fitch’s “Made With Pride” 2024 collection, which features summer-ready staples like crochet co-ords, rainbow skirts, and a Mean Girls T-shirt.This year, A&F will donate $400,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQIA+ youth — which is in addition to the $5 million it’s raised over the years. Now that’s fetch.Levi’sPride Icon Long Skirt Levi'sSee on Levi'sWestern motifs are strong in the Pride 2024 collection from Levi’s, which is inspired by the LBGTQ+ rodeo culture from the ’70s. To support the collection of “Rainbow Rodeos” jackets, patchwork skirts, and rhinestone-encrusted belts, the brand is also making its annual $100,000 donation to Outright International, an organization working to advance human rights for LGBTQ+ communities globally.J.CrewLove Always Baseball CapJ.CrewSee on J.CrewJ.Crew’s Pride 2024 collection includes a baseball cap and a graphic tee for adults and kids — all with a rainbow “Love.” Plus, the brand is making its annual $50,000 donation to PFLAG (formerly known as “Parents, Families, and Friends of Lesbians and Gays”), which is dedicated to “supporting, educating, and advocating for LGBTQ+ people and those who love them.”UGGAll Gender URSeen PlatformUGGSee on UGGAnyone in need of a faux-fur dress or colorful flatforms? This year, UGG tapped poet and comedian Alok for its URSeen Pride collection. In addition, the brand is donating $200,000 to PFLAG, the It Gets Better project, and the Pacific Pride Foundation, which helps LGBTQ+ communities in Santa Barbara. UGG will also have a float in L.A.’s Pride Parade on June 9.Kate SpadeDouble Up Rainbow Trim CrossbodyKate SpadeSee on Kate SpadeFor jewelry imbued with rainbow hues, look no further than Kate Spade. Each year, the brand adorns pieces with colors of the rainbow, and this year’s capsule spans accessories, scarves, shoes, and bags — even its bestselling Morgan Double-Up bag was given a Pride facelift. A portion of the capsule’s proceeds will go to The Trevor Project.Converse Run Star Utility Sandal CX PrideConverseSee on ConverseConverse has donated nearly $3 million to LGBTQ+ organizations since 2015. For 2024, it’s teaming up with four organizations: the It Gets Better Project, the Ali Forney Center, the art-focused Theater Offensive, and the Boston Alliance of Gay, Lesbian, Bisexual, and Transgender Youth.For its 10th Pride collection, Converse released a generous array of rainbow-tinted sneakers and these delectable platform sandals.HollisterPride Boxy Floral Embroidery Short-Sleeve ShirtHollisterSee on HollisterLast year, Hollister donated $250,000 to GLSEN, a group working to create safer educational environments for LGBTQ+ youth in K-12 schools. This year, the brand added another $100,000 to its annual number, bringing its total contributions to GLSEN to $5.2 million. Of course, the full Pride collection is worth shopping, too. Check out the floral embroidered co-ords, crochet tube tops, and graphic tees. Adore Me AM x Smiley Originals Bralette Unlined PlusAdore MeSee on Adore MeAdore Me’s Pride collection is full of lingerie you’d want to flaunt inside and outside of the bedroom. The whimsical sets are lined with playful graphic prints like smiley faces — and since part of the collection’s proceeds go to the Ali Forney Center, you’ll be smiling in no time, too.Paula Rosen JewelryFearlessPaula Rosen JewelrySee on Paula Rosen JewelryPaula Rosen’s Pride Month collection, called The Rainbow Room, is filled with rainbow-hued quartz necklaces, heart pendants, and statement necklaces. The jewelry label is donating 50% of the collection’s proceeds to The Trevor Project.Happy SocksBig Dot Crew SockHappy SocksSee on Happy SocksHappy Socks are even happier in a smattering of bold, Pride-ready prints. The brand’s 2024 Pride campaign, “Do You Speak the Language,” explores and celebrates queer language through the years. The pieces are available year-round, so you can shop with purpose beyond June. The brand is continuing its annual partnership with InterPride, too, which will be the beneficiary of 10% of the collection’s proceeds.BrooksTrace 3BrooksSee on BrooksNeed a running shoe? Brooks’ limited edition Trace 3 features a graphic print by queer artist Adam Dalton Blake. For the sixth consecutive year, the company is donating running gear and $50,000 to Front Runners, a running organization that makes the sport more inclusive for LGBTQ+ runners and allies — bringing its total to more than $175,000 since 2019.Disney StoreMickey Mouse Pullover Sweatshirt for Adults – Disney Pride CollectionDisney StoreSee on Disney StoreMickey Mouse gets the rainbow treatment with Disney Store’s Pride collection, which features your favorite childhood products but with a lot more color. Think: sweatshirts with classic characters, Mickey ears, mugs, and other collectibles.DKNYRainbow Pride Logo LeggingsDKNYSee on DKNYTo celebrate Pride, DKNY dropped an athleisure capsule of hoodies, tees, and leggings with rainbow detailing. The brand is also continuing its partnership with the Hetrick Martin Institute, the oldest LGBTQ+ youth services organization in the United States, for the sixth consecutive year. DKNY will be matching all donations made to HMI up to $25,000. American EagleAE Pride Hey Baby Graphic T-ShirtAmerican EagleSee on American EagleAmerican Eagle’s Pride collection runs the gamut, from cheeky slogan tees to denim minis. Like last year, the brand is donating $100,000 to the It Gets Better project, bringing its total contributions to the group to more than $4 million in the last seven years.Harper WildeLounge Rib Scoop Bralette: Liberation For AllHarper WildeSee on Harper WildeLingerie brand Harper Wilde dropped two products for Pride Month this year: a “Sounds Gay, I’m In” tote and a “Liberation for All” bra. Proceeds from these — as well as last year’s “Queer love is infinite” bralette and “y’all means all” tote bag — will go to The Okra Project, a nonprofit providing mutual aid support to Black trans people. TevaAll Gender Original Universal RainbowTevaSee on TevaTeva launched three sandals last year to commemorate Pride, and it’s bringing back the brightly colored stompers this year. Also, for the second year in a row, the label is donating $20,000 to nonprofit One.n.ten’s Camp OUTdoors program, which teaches LGBTQ+ youth leadership skills in the outdoors.ParadePlaysuit Ultra Soft Re:PlayParadeSee on ParadeThroughout the year, 1% of each Parade sale goes back to law- and policy-based organizations, such as the Transgender Law Center. Consider one of the undies label’s fun, print-heavy designs, like this playsuit that was made in collaboration with trans digital artist Theodoor Ggggrimes. ReebokPride Classic Leather ShoesReebokSee on ReebokShoppers can expect sports apparel and sneakers from Reebok’s Pride 2024 collection, including this subtle, rainbow-trimmed iteration of a classic ’80s shoe. The brand also pledged $10,000 to the Boston Alliance of LGBTQ+ Youth. Calvin KleinIntense Power Pride BikiniCalvin KleinSee on Calvin KleinCalvin Klein tapped Cara Delevingne and Jeremy Pope to front the label’s Pride 2024 campaign. As is typical of the brand, the collection features an assortment of underwear with logo-centric waistbands — this time, painted in a prism of colors. In addition to its generous assortment of Pride-inspired merch, Calvin Klein also committed $240,000 to various organizations dedicated to LGBTQ+ safety.Kohl’s ph by The Phluid Project Adult You Do You Crop Ringer TeeKohl's See on Kohl'sKohl’s collections with queer-owned brands The Phluid Project and TomboyX, which launched last year, are available to shop in 2024, too. The retailer is also donating $100,000 to The Trevor Project, its regular partner. YittySelf Love Oversized HoodieYittySee on YittyYitty’s efforts this year feature a vibrant collection of activewear, shapewear, and oversized hoodies. Aside from making financial contributions to the Los Angeles LGBT Center, which Yitty has previously partnered with, the brand is also Trans Pride LA’s official sponsor. The 25th annual event, held June 14 and 15, benefits The Los Angeles LGBT Center’s Trans Lounge Program.Bluebella Orta Multi-Way Plunge Swimsuit YellowBluebellaSee on BluebellaThe intimates and swimwear label Bluebella launched a colorful Pride campaign starring queer celebrities such as BMX champion Shanaze Reade, comedian Rosie Turner, and singer Benedetta Atti. For June, 10% of all profits from the swimwear collection will be donated to Outright International.
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