Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along? | Daily Break
TEMPE, Ariz. — Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks double espresso on ice.
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Different kind of reusable cups are displayed at an Arizona State University Starbucks shop in Tempe, Ariz. At the Arizona State store, if customers don’t bring their own cup, they are given a reusable plastic one with a Starbucks logo. If they bring it back, they get $1 off, just like customers who bring their own.
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A reusable cup is washed at an Arizona State University Starbucks shop in Tempe, Ariz. At the store, there are bins around campus, and the cups are washed by the university — part of a partnership with Starbucks — and returned to the store.
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A reusable cup is returned to a borrow a cup return bin at an Arizona State University Starbucks shop in Tempe, Ariz. At the Arizona State store, if customers don’t bring their own cup, they are given a reusable plastic one with a Starbucks logo. If they bring it back, they get $1 off, just like customers who bring their own.
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Tryer Lab partners Chan Chan and Emma Parnello, right, make drinks while running a reusable cup test at the Tryer Center at Starbucks headquarters in Seattle. Part of the company’s goals is to cut waste, water use and carbon emissions in half by 2030.
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Senior Packaging Engineer Kyle Walker explains a tilt test for cups at the Tryer Center at Starbucks headquarters in Seattle. Technicians examine different parts of the cup to see where less material may be used without weakening it. “If it passes tests with baristas, then we would put it in the stores,” Walker said.
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Reusable cups sit on the counter during a test at the Tryer Center at Starbucks headquarters in Seattle. Part of the company’s goal is to cut waste, water use and carbon emissions in half by 2030.
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Customers pick up their drinks at a Starbucks retail location, Wednesday, June 28, 2023, in Seattle. Part of the company’s goals is to cut waste, water use and carbon emissions in half by 2030.
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