December 10, 2023

Animaj Acquires Spanish Kids’ Brand ‘Pocoyo’


Next-generation kids’ media company Animaj has acquired the iconic, award-winning Spanish brand Pocoyo. The company plans a digital-first approach utilizing digital platforms and AI content scaling to turn Pocoyo into a global multi-generational franchise. Terms of the deal were not announced.

Celebrating its 21st anniversary, Pocoyo holds a special place in the hearts of Spanish-speaking children. Through its educational content, memorable characters, and playful narratives, the brand has already captivated several generations of kids and parents. With a strong presence across various media platforms, including free and pay TV, VOD, mobile apps, and games, as well as a massive following on YouTube (40m+ subscribers), the Pocoyo brand engages millions of children and families worldwide.

Available in 17 different languages, Pocoyo has featured renowned voice talent from all over the world, such as Stephen Fry, Patrick Prejean, and José María del Río.

“Pocoyo’s acquisition is not just an exciting milestone for Animaj: it’s a bold step forward in our goal to reinvent the way kids’ content is developed, produced, and distributed, with a digital-first and multi-platform approach, spanning social video, video-on-demand, linear TV, licensing, merchandising, podcasts, music, and more,” said Sixte de Vauplane, Co-Founder and CEO of Animaj. “We will honor the legacy of Pocoyo, and we are excited to build upon the brand’s solid foundations, leveraging our expertise, technology, and relationships to expand the brand into new territories and fields.”

Throughout its illustrious journey, Pocoyo has received critical and popular acclaim, winning 40+ industry awards, including the Cristal at the Annecy International Animation Film Festival and the BAFTA of the British Academy, both for the Best Animation Series, as well as three Pulcinella awards at the Italian Cartoons on The Bay Festival.

Pocoyo remains an emblematic global brand, beloved by children for its enchanting world and timeless appeal” added Grégory Dray, Co-Founder and Chief Business Officer of Animaj.”Next year will mark the release of the fifth season, a significant refresh of the brand that will bring exciting updates in character designs, and the introduction of Pocoyo’s little sister. Pocoyo is a symbol of Spanish and European cultural excellence that has a clear potential to become a global franchise, through increased content investment. Our ambition is to elevate Pocoyo to new heights, expanding its international presence and solidifying its position as a pre-school reference while staying true to its essence.”

More information about Animaj can be found here.

Source: Animaj

Laurén Alexa's picture

Cybersecurity specialist by day, investigative journalist by night. 

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